Haus of Echo & Essence

HAUS OF
ECHO & ESSENCE

A strategic consultancy helping consumer businesses understand what their customers need, uncover where the opportunity is, and decide what to build, change, or prioritize next.

Work With The Haus Explore Our Approach

Our Approach

We echo your essence back to you.

We start with what already exists within your business: your customers, your strengths, your vision, and the possibilities you may not see yet. We also look at what's happening around it: the cultural shifts, changing behaviors, and evolving expectations shaping your industry and the people you're trying to reach.

Because the answer rarely lives in one place.

A product problem can actually be a positioning problem. Customer behavior can reveal a new business opportunity. A cultural shift can change what your audience expects. And an exciting idea can still be the wrong thing to build.

That's why we look across the business instead of evaluating each piece in isolation.

Consumer×Culture×Product×Brand×Technology

We connect what businesses usually evaluate separately to understand what's actually happening, where the opportunity is, and what deserves attention next.

Ways To Work With Us

Start with the question, not the deliverable.

We work with businesses at meaningful inflection points, when something needs to be built, changed, expanded, repositioned, or prioritized. Every engagement begins with the strategic question in front of the business. From there, there are three ways to work with the Haus.

01 · Strategic Diagnostic

Find the real problem or opportunity.

For businesses that know something needs attention but aren't yet sure what they're solving.

We investigate what's happening across the business, customer, market, brand, product, and experience to separate signal from noise, identify what's driving the issue, and determine where deeper attention is warranted.

This may include questions around

  • Why isn't something working?
  • Where is the real opportunity?
  • What are our customers telling us?
  • Are we solving the right problem?
  • Where should we focus?
  • What needs deeper investigation before we invest?

Investment

$4K–$6K

Start With A Diagnostic
02 · Strategic Direction

Determine what to do about it.

For businesses facing an important decision about what to build, change, launch, expand, reposition, or prioritize.

We bring together customer insight, market context, brand, product, experience, technology, and business considerations to answer the strategic question and define a clear direction forward.

Strategic questions might include

  • What should we build next?
  • Where should we expand?
  • Why isn't this product or experience gaining adoption?
  • How should our brand or product evolve?
  • Is there a larger ecosystem opportunity here?
  • Where does technology or AI actually create value?
  • What should we prioritize now, and what can wait?

Investment

$8.5K–$15K+

Explore Strategic Direction
03 · Strategic Advisory

Ongoing counsel as decisions get made.

For founders and leadership teams who want a strategic partner in the room as the business evolves.

We provide ongoing perspective across customer, brand, product, experience, technology, positioning, and business opportunities to help leadership evaluate opportunities, challenge assumptions, maintain alignment, and make stronger decisions.

Advisory may include

  • Opportunity evaluation
  • Roadmap and priority review
  • Brand and product alignment
  • Technology decisions
  • Customer and market signal interpretation
  • Leadership working sessions
  • Strategic decision support

Investment

$4K–$6K/mo

Minimum 3-month engagement.

Explore Strategic Advisory

Not sure where to start?

You don't need to diagnose the problem before talking to us. That's part of the work.

Start A Conversation

Proof & Presence

Selected work.

Four projects, four different problems, solved with the same pattern recognition and synthesis.

CRWND app interface
01 · Brand · Product · Community

CRWND

A digital sanctuary for Black women, built around community, culture, and self-care.

View Case Study →
KOBI app logo
02 · Product Leadership · Brand Strategy

Ankobia

Built a service-based business into a scalable software platform, as Ankobia's Head of Product.

View Case Study →
Telfar Active concept retail space
03 · Concept · Organic Resonance Test

Telfar Active

A speculative Telfar brand activation that generated real organic resonance when shared as a concept.

View Case Study →
Root Cause by Topicals concept gallery display
04 · AI Concept · Topicals Extension

Root Cause

A speculative Topicals brand extension into haircare, built on the same radical honesty that built Topicals itself.

View Case Study →

Who We Work With

Consumer businesses with something real to build on.

We work with consumer-facing businesses that already have something meaningful: a product, an audience, a community, intellectual property, capital, distribution, cultural relevance, or traction. They're often at an inflection point where the opportunity is greater than what's currently being captured and the next decision matters.

Women's Wellness + Femtech Beauty + Hair Fashion Consumer Lifestyle Consumer Technology Music + Artist Businesses Entertainment Creative Industries Community-Driven Companies Consumer Brands Expanding Into Digital Experiences

If culture, identity, behavior, creativity, or community meaningfully influences why people care about your business, you're likely within the Haus of Echo & Essence world.

Dominique Jasper, Founder and CEO of Haus of Echo & Essence

Meet The Founder & CEO

Dominique Jasper

Dominique Jasper is a strategist, advisor, and founder with more than 15 years of experience turning complex ideas, challenges, and opportunities into clear direction.

Naturally curious, she has built her career asking the questions others overlook, connecting seemingly unrelated signals, and seeing possibilities that aren't always obvious at first.

That perspective became the foundation for Haus of Echo & Essence, where Dominique helps leaders make sense of what they're seeing, uncover what deserves their attention, and decide what should come next.

Sometimes you need a mirror to see the opportunity that was there all along.

There's more here.
Let's find it.

Sometimes the opportunity isn't another product, feature, campaign, or idea. It's seeing what already exists differently. We help you understand what's there, recognize what it could become, and decide what deserves your attention.

Work With The Haus

Work With The Haus

This brief diagnostic ensures we're a match.

Your responses are reviewed against our intake criteria before we reply.

The brand, product, platform, service, or experience you're working on.

Idea / concept
Building MVP
Launched but refining
Rebrand / repositioning
Scaling / expanding
Not sure yet
Brand positioning
Value proposition
Audience / personas
Product or offer direction
Messaging
Website or digital experience
What to build next

Our messaging isn't landing, we keep reworking the offer, we're building but losing direction...

What to build first, whether to rebrand, how to position against competitors, what offer to lead with.

Strategic Diagnostic
Strategic Direction
Strategic Advisory
Not sure yet
ASAP
Within 2–4 weeks
Within 1–2 months
3+ months
I'm exploring
Under $5,000
$5,000 – $10,000
$10,000 – $20,000
$20,000+
I'm not sure yet

Request received.

Thank you for reaching out. Your responses have been received, and we'll be in touch soon.